American marketing association what to put on your business card

American Marketing Association: What to Put on Your Business Card

Introduction

In the world of business, a well-designed business card can make a significant impact. As a member of the American Marketing Association (AMA), it’s crucial to align with their best practices when creating your business card. AMA provides clear guidelines on what essential information should be included on your business card to ensure consistency and professionalism.

AMA Recommendations for Business Cards

When following AMA guidelines, your business card should include standard information such as your name, title, company name, and contact information (phone number, email address). Additionally, incorporating your company’s logo can enhance brand recognition and credibility. AMA also suggests including optional information like social media handles and website URLs to provide recipients with more ways to connect with you professionally.

Design Guidelines

To create a visually appealing business card in line with AMA recommendations, it’s essential to ensure consistency with your company’s branding. Opt for legible fonts, a clean layout, and colors that complement your brand. Remember that your business card is a reflection of your professionalism, so choose a design that showcases that effectively.

Size and Orientation

AMA does not have specific guidelines on the size and orientation of business cards, but the standard dimensions are 3.5″ x 2″. You can choose between landscape or portrait orientation based on your preference and the information layout. Ensure that the dimensions you pick align with industry standards for easy storage and exchange.

Material and Finish

Selecting the right material and finish for your business card is crucial. Opt for quality paper with appropriate thickness and texture that conveys a sense of professionalism. Consider finishing options like matte or glossy coatings, embossing, or foiling to add a premium touch to your card.

Utilizing the Back of the Business Card

While the front of your business card should contain essential information, don’t forget about the back. You can use this space to include additional contact details, a brief message or tagline, or even a QR code linking to your website or LinkedIn profile. Utilizing the back effectively maximizes the information-sharing potential of your business card.

Legal Considerations

When designing your business card as an AMA member, remember to adhere to legal considerations. Ensure compliance with privacy regulations when displaying contact information and be cautious with the use of trademarks. It’s crucial to protect your integrity as a professional marketer while showcasing your branding effectively.

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**Additional Questions**

**How can I make my business card stand out while still following AMA guidelines?**

To make your business card memorable within AMA guidelines, consider incorporating unique design elements that align with your brand identity. Experiment with subtle textures, raised printing techniques, or embossing to add tactile appeal. Incorporating a striking visual element or an eye-catching color scheme can also help your card stand out while remaining professional.

**Is it necessary to include a photo on my business card as recommended by AMA?**

AMA does not specifically recommend including a photo on your business card. However, in some industries or roles, a professional headshot can help create a personal connection and foster recognition. If you decide to include a photo, ensure it is high-quality, well-lit, and consistent with your overall branding to maintain a cohesive look on your business card.

**How often should I update my business card information as an AMA member?**

As a best practice, it’s essential to review and update your business card information at least once a year or whenever there are significant changes in your contact details or job title. Keeping your business card current ensures that recipients have accurate information to reach out to you and reflects your professional growth within the marketing industry.

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