Marketing Tips for Online Retail Business from 2017 to 2019

Marketing Trends in 2017

2017 was a year of significant changes in the digital marketing landscape. For online retail businesses, the following tips were crucial to staying ahead of the competition:

Social Media Engagement

Utilizing social media platforms like Facebook, Instagram, and Twitter for marketing and customer engagement is key. Posting regularly, running targeted ads, and engaging with followers can help drive traffic to your online store.

Email Marketing Campaigns

Building a strong email list and creating personalized email marketing campaigns were essential to reaching customers directly. Segmented campaigns tailored to the interests and behaviors of subscribers saw higher open and conversion rates.

Content is King

Creating valuable and engaging content through blogs, videos, and infographics was crucial for attracting and retaining customers. Content marketing helped establish authority in the industry and build trust with the audience.

Marketing Strategies for 2018

In 2018, online retail businesses needed to adapt to new marketing trends to stay relevant and engaging to customers:

Influencer Partnerships

Collaborating with influencers to promote products or services became a popular trend in 2018. Working with influencers who align with the brand’s values and target audience helped reach a wider customer base.

Mobile Optimization

With the rise of mobile shopping, optimizing the online store for mobile users became crucial. Implementing strategies such as responsive design, mobile-friendly checkout processes, and SMS marketing helped improve the mobile shopping experience.

Personalization

Using customer data to personalize the shopping experience became a game-changer in 2018. Tailoring product recommendations, personalized emails, and automated chatbots improved customer engagement and loyalty.

Marketing Strategies for 2019

As we look towards 2019, online retail businesses should focus on the following marketing tactics to stay competitive:

Voice Search Optimization

Optimizing for voice search is essential for maintaining a strong online presence in 2019. Creating content that caters to voice queries and leveraging voice search technology can help improve SEO and brand visibility.

Sustainability Marketing

Consumers are increasingly conscious of sustainable products and practices. Marketing the brand’s sustainability efforts and offering eco-friendly options can attract environmentally-conscious customers.

Enhancing Customer Experience

Providing a seamless and personalized customer experience will be crucial in 2019. Listening to customer feedback, implementing user-friendly interfaces, and offering exceptional customer service will set businesses apart from competitors.

Additional Detail Questions

How can online retail businesses leverage chatbots for customer engagement?

Chatbots can be used to provide instant customer support, answer FAQs, assist with product recommendations, and even secure purchases. Integrating chatbots into the online store can enhance the customer experience and drive conversions.

What role does user-generated content play in online retail marketing strategies?

User-generated content, such as customer reviews, testimonials, and social media posts, can build trust and credibility for online retail businesses. Encouraging customers to share their experiences and opinions can foster a sense of community and authenticity.

How important is social proof in influencing consumer behavior in online retail?

Social proof, such as product ratings, reviews, and endorsements, can significantly impact consumer purchasing decisions. Incorporating social proof elements on product pages and leveraging influencer endorsements can increase trust and drive sales.

For more information on the latest marketing trends in online retail businesses:

Shopify E-commerce Marketing
BigCommerce E-commerce Marketing
HubSpot Marketing Resources